Conventional Marketing

R&M Upside Down Marketing

Better things (ads, DM, promotions, etc.)

Create the latest thing

Have all the right answers

Help sellers sell

Solve communications problems

Build awareness

Follow planning/development timeline

Focus on the customer, the end-user

Use media, both conventional and "new"

This is the way we've always done it

Better thinking

Do the right thing

Ask the right questions

Help buyers buy

Solve business problems

Motivate action

Continually sense, adapt and respond

Impact the entire distribution chain

Reach people where they live, work and play

How should we do it this time?